Whether you are at the beginning or the middle of your career, these few tips can improve your business and increase your profit – quickly and effectively!
Running a salon is not something that happens by accident. I know that most of us are driven by heart because we do something we adore, but a wise business setting gives both quality business and your satisfaction. You can only win. The best thing to do is to build a strategy – clear steps that you will take and that will bring you profit, easier work, and better organization of all segments of work. I call it a smart business.
1. Introducing innovative treatments that are a success on the market. An offer that is ongoing and new in your salon can keep your regular customers in the long run. Everyone wants to try something new. A client who sees that the owner of the salon follows the trends will remain convinced that he has given his trust to the best.
2. Always have new and latest offers in your center. By introducing new treatments, you can interest more clients to decide and try something new, even if they are not the most popular on the market. Even the old treatment, with a small change and refreshment, can be presented in a new way and interest the client.
3. Solving problems that bother most of your clients. The best way to earn more is to solve your clients’ problems. What is their problem? What do they want to get rid of without being aware that they can rely on you? How can you make that happen?
4. Your presentation of the technique is very important in your salon. If you are thinking of introducing a new technique, without presenting it to the client, don’t expect a change. It is very important to explain the treatment, show photos, or a video. Try to bring the work technique as close as possible to the client so that it would be comfortable for them to try it out. Show your knowledge and credibility, with confidence. Let the client use your offer right away!
5. Photos of results are real advertising bait for your old and new clients. My students get quality photos of the results of treatments and devices when they buy the training for a new technique. This means a lot to them until they get their results and to present the appearance of the device and descriptions of the technique to their clients.
6. Paid advertising of a new technique can attract new customers to your salon and can be useful for new customers who are close to you but haven’t visited your salon yet. Create a budget for a month just for that specific item. For starters, that amount doesn’t have to be large. The goal is to present yourself to as many people in your environment as possible.
Fun and useful, right? You need to make an action plan and take clear steps to increase the profit of your salon. Reply to this e-mail if you have a question for me, I will answer you personally 🙂
This is an innovative treatment that I love, and that has brought me the best income.
It is a highly demanded treatment all over the world in beauty centers.
I can teach you how to do it in a short time and help your business take a 180-degree turn.